LA CROIX HARD SELTZER

Insight: In a new and thriving market for alcoholic sparkling water, La Croix has the opportunity to adopt a line of hard seltzer that stands apart from competitors who appear to be hosting the same conventional aesthetics. 

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Idea: To position La Croix as the hard seltzer brand that goes against the grain. Similar to La Croix's original winning strategy, we plan to reinvent the brand's "Anti-Perrier" image in the recently developing world of hard seltzer.