WRIGHT FLOOD

Challenge: People who don't own homes lack education regarding the importance of flood insurance. Furthermore, consumers with no prior knowledge of flood insurance don’t end up realizing it is a necessity until it’s too late. 

​

Strategy: To position Wright Flood as the quirky warning that you should act on when purchasing a new home. We want to present Wright Flood in a way that will stick in future homeowner's minds when purchasing a new home. This will be accomplished through a series of social media advertisements highlighting common pop culture flood references.